LA GALAXY

The LA Galaxy is North America's premier soccer club and the most decorated club in Major League Soccer capturing a record six MLS Cups.

As a Graphic Designer for LA Galaxy, I play a leading role in shaping the club’s visual identity and creative direction across marketing, brand, and fan engagement initiatives. Since joining the organization, I have become a trusted creative partner, contributing strategic thinking alongside high-level design execution to elevate the club’s brand presence and strengthen its connection with supporters.

One of my most impactful contributions was initiating and leading the development of the club’s 2026 visual identity. By re-centering the creative approach around the Galaxy’s iconic colors, heritage, and championship legacy, the campaign helped reignite fan pride and establish a more authentic and recognizable brand presence. Through a combination of creative leadership, cross-functional collaboration, and a deep understanding of the club’s audience, I continue to help drive work that connects culture, community, and sport while advancing the LA Galaxy brand.